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Training Marketing Basics
- What is Marketing?
- Phases of communication
- Which are the most important issues and terms?
- Basics of a Marketing Concept
Training up to 8 people, in-house, one day
Workshop Target Groups
- How to find the right target groups
- Phases of communication
- Customer of glass - Targeting
- Definitions and finding the right way of communication for the target groups
Workshop with Marketing Department and Sales Department, in-house, one day
Corporate Design & Logo
- What is Corporate Design?
- How to define Corporate Design Rules?
- Make design rules for your own company.
- How to implement Corporate Design rules in the company?
Training up to 8 people, in-house, one day
Training up to 8 people, in-house, half a day for feedback
Sales Optimizing
- Sales Analysis
- How to make Sales easier?
- Efficient teamwork
- Argumentation
- Increasing the New Business
- Hidden information in voice and body language
Training up to 8 people, in-house, one day
Training up to 8 people, in-house, half a day for feedback
Phone & Acquisition
- Service – the customer's view
- Fields of communication
- Learning to hear
- Hidden information in voice and body language
- Strategic behaviour
- Dialog-Management
- Voice-Training – Winter, Voice and Cold
Training up to 8 people, in-house, one day
Direct Marketing
- What is Direct Marketing?
- How to implement Direct Marketing in our company?
- Writing marketing based letters
Training up to 8 people, in-house, one day
Training up to 8 people, in-house, half a day for feedback
Direct Marketing 2
- What is Direct Marketing?
- Basics of Direct Marketing
- Know-how graphics
- How to implement Direct Marketing in our company?
- Writing marketing based letters
Training up to 8 people, in-house, one day
Training up to 8 people, in-house half a day for feedback
Branch-Up-Grade
- Service – the customers view
- Fields of communication
- Body-Language
- Hidden information in voice
- Strategic behaviour
- Dialog-Management
- How to manage negative discussions
Training up to 8 people, in-house, one day
All trainings are in English or German language, with a Romanian co-trainer, if required.