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Target Group Oriented Product Sampling

The socio-demographic features of a target group are not enough to do efficient and active product sampling. The emotional criteria, the place and the situation in which the customer gets the sample and the time which passes from the start of his wish to have the sample to the moment when he actually gets it are very important for the success of the sampling activity.

socio-
demographic
criteria
transport
vehicle
time
since
desire
situation
sampling
activity

kind of
expression
of the desire
emotional
criteria
place
further
contact
with
the product